Anticipating the 2024 Paris Olympics: A Focus on Women’s Sports and Emerging Narratives As the world gears up for the 2024 Paris Summer Olympics, excitement is palpable among athletes, fans, and scholars alike. Two professors from the University of Miami‘s Department of Sports Management, Susan Peters Mullen and Tywan Martin, recently shared their insights and […]
Emerging Sports
2024 Paris Olympics: Challenges and Opportunities in Attracting Young Audiences
The Quest for Youth Engagement in the Olympics: Insights from Jeeyoon Kim As the 2024 Paris Olympics approaches, the International Olympic Committee (IOC) and the host nation are prioritizing the engagement of younger audiences and participants. This initiative is crucial, as the median age of Olympic viewers currently exceeds 50 years. Jeeyoon Kim, an associate […]
Preparation and Outlook for the 2024 Paris Summer Olympics
The 2024 Summer Olympics: A Historic Event in Paris The 2024 Summer Olympics, set to take place from July 26 to August 11, 2024, in Paris, France, marks a significant moment in the history of the Olympic Games. This will be the third time Paris has hosted the Summer Olympics, with previous events held in […]
