Autoplay and User Control: Reevaluating the Impact of the Online Video ‘Rabbit Hole’

The Influence of Autoplay and User Control on Online Media Consumption: Insights from Penn State’s VIDNATION Study In an era where digital media consumption is ubiquitous, understanding the mechanisms that drive user engagement and content consumption is crucial. A recent study conducted by researchers at Pennsylvania State University sheds light on how user control over […]

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