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Private nonprofit, 4-year

Hallmark University

San Antonio, Texas · www.hallmark.edu

中文

Acceptance rate

51.3%

2025

Peer median 69.4%

Undergraduates

771

Student-faculty ratio 15:1

Peer median 11 : 1

Graduation rate

60.3%

4-year; 6-year rate 60.3%

Peer median 45.1%

“Peers” are all 403 private baccalaureate colleges in the U.S. (by Carnegie Classification).

About

Hallmark University, located in San Antonio, Texas, is a private university known for its commitment to providing quality education and fostering student success. One of the university's key features is its focus on practical, hands-on learning experiences that equip students with relevant skills for the workforce. The institution offers a variety of programs, particularly in the fields of engineering, business, and information technology, making it a popular choice for students seeking to enter rapidly evolving industries. Additionally, Hallmark University emphasizes the importance of small class sizes, allowing for personalized attention from faculty members, many of whom have extensive professional experience in their respective fields.

The university's campus culture is vibrant and inclusive, offering a supportive community where students can thrive academically and personally. Hallmark promotes various extracurricular activities, including sports, clubs, and organizations that encourage student engagement and leadership development. The university's motto, "Developing Tomorrow’s Leaders," reflects its mission to cultivate a new generation of professionals who are prepared to make a positive impact in their communities and industries. With a strong focus on student-centered education, Hallmark University continues to foster an environment that values innovation, collaboration, and integrity, making it a distinguished institution in the landscape of higher education.

Analysis of Key Metrics at Hallmark University

Hallmark University has exhibited significant trends in several key areas over the years. Notably, the student retention rate shows a remarkable improvement from 14.5% in 2013 to approximately 69.3% in 2023. This upward trajectory indicates that the university has successfully implemented strategies to enhance the student experience, fostering a greater sense of belonging and support among its students. High retention rates are crucial as they not only reflect student satisfaction but also contribute to better graduation rates.

Speaking of graduation rates, the percentage of students graduating on time has shown a gradual increase as well. The on-time graduation rate rose from 0% in 2017 to around 48.1% in 2023. This improvement suggests that Hallmark University has been making good progress in helping students complete their degrees within the expected timeframe, which is essential for maintaining the institution's reputation and attracting prospective students.

Additionally, the gender ratio among undergraduate students reflects a consistent trend, with male students making up around 64.8% of the population in 2023. While this is a slight decrease from previous years, it highlights ongoing efforts to promote gender diversity within the university. The ratio of male to female students can impact the campus culture and dynamics, and continued efforts in this area may help in achieving a more balanced representation.

Lastly, the student-to-faculty ratio is another important metric. While it fluctuated between 15 to 26 students per faculty member over the years, a ratio of 18 was maintained in both 2022 and 2023. A lower student-to-faculty ratio typically indicates smaller class sizes, which can enhance the quality of education and personal attention students receive from faculty.

In summary, Hallmark University is making commendable progress in student retention and graduation rates while also striving for a more balanced gender representation among its students. These metrics are essential for the university's growth and long-term success in the competitive landscape of higher education.

This collegeRanked colleges nearby

Setting
Large city
Nearest major city
San Antonio, about 10 mi
Nearest international airport
San Antonio International Airport (SAT), about 15 mi
San Antonio, Texas
Academic calendar
Continuous
Religious affiliation
Not applicable
President
Joe Fisher (President/CEO)
Phone
2106909000
City
San Antonio, Texas
Address
9855 Westover Hills Blvd, San Antonio, TX 78251

Rankings & Admission

Acceptance rate (%)

Peer median 69.4% · all 403 private baccalaureate colleges in the U.S.

Acceptance rate by gender, 2025

Men
49.4%
Women
57.4%

In 2020: men 79.7%, women 73.3%.

Data insights

Analysis of Admission Trends at Hallmark University

The admission statistics at Hallmark University over the years reveal fluctuating trends that reflect broader dynamics in higher education. In 2009, the university boasted a high acceptance rate for males at approximately 89.84% and for females at 97.92%, with a modest enrollment of 98 students. However, the years that followed showcased significant changes, particularly in 2010 when male acceptance dropped to about 68.95%, resulting in an impressive enrollment of 628 students. This suggests that the university may have implemented strategic changes to attract a larger applicant pool.
As we move towards 2018 and 2019, the admission rates continued to vary, with male acceptance reaching as low as 40.83% in 2018, which is substantially lower than previous years. This trend indicates a possible tightening of admission policies or a more competitive applicant pool. The subsequent years saw a slight recovery, with male acceptance rates rising but still showing volatility. For instance, in 2021, the male acceptance rate fell to 48.34%, leading to a significant number of denied applicants (326).
The enrollment numbers also depict a changing narrative; for example, the university saw a peak enrollment of 628 students in 2010, which sharply declined in subsequent years, reflecting the effects of competitive admissions. This trend could be indicative of broader challenges faced by institutions in maintaining enrollment levels amidst changing demographics and increased competition from other universities. The consistent denial and deferral rates signal the university's intention to refine its applicant selection process, aligning with trends seen across many institutions aiming for higher academic standards. Overall, Hallmark University’s data reflects the complex interplay between admissions policies and student demographics in the evolving landscape of higher education.

Test Scores

SAT/ACT optional: considered if submitted IPEDS (US Department of Education) has no SAT/ACT data for students admitted in 2025.

Data insights

Analysis of Hallmark University Admission Scores

The data from Hallmark University reveals a concerning trend regarding standardized test scores submitted by applicants over the years. Notably, for each year from 2007 to 2023, there is a complete absence of reported SAT and ACT scores, as well as the number of students submitting these scores. This lack of data suggests that the university may not have been using standardized test scores as a criterion for admissions during this period or has chosen not to disclose this information.

In recent years, many universities have adopted test-optional policies, allowing students to decide whether to submit their test scores as part of the admission process. This shift has been driven by a growing recognition of the limitations of standardized testing in assessing a student's potential for success in college. Hallmark University's silence on these scores could indicate a similar trend, aligning with broader movements in higher education to create more inclusive admission practices.

Moreover, the absence of this crucial data leaves prospective students and their families without a clear understanding of the academic landscape at Hallmark University. In a time when transparency in admissions processes is increasingly valued, the lack of information could discourage applicants who rely on standardized testing metrics to gauge their competitiveness.

Ultimately, while Hallmark University may be fostering a more holistic approach to admissions, the continued lack of clarity regarding standardized test scores could warrant further examination and communication to effectively demonstrate the university's commitment to student success and equity in admissions.

How Hard Is It to Get In

about 5 in 10

224 applicants in 2025, 51.3% admitted

115 admitted 109 not admitted Yield 98.3%

Degrees & Majors

Graduates in 2025 (first major)

Associate1180 international (0.0%)
Bachelor's1470 international (0.0%)
Master's470 international (0.0%)
Top 5 Bachelor's majors by graduates
Registered Nursing/Registered Nurse
52
Computer and Information Systems Security/Auditing/Information Assurance
48
Business Administration and Management, General
28
System, Networking, and LAN/WAN Management/Manager
15
Aviation/Airway Management and Operations
4

U.S. studentsInternational

Popular graduate programs

  • Business Administration and Management, General · Master's36 (0% international)
  • Computer and Information Systems Security/Auditing/Information Assurance · Master's11 (0% international)

Data insights

Analysis of Graduation Data from Hallmark University 2023

The graduation data from Hallmark University in 2023 reveals a significant trend in the distribution of degrees across various fields. Notably, the Engineering and Technology disciplines seem to dominate in terms of associate degree completions, particularly in the Aviation and Aircraft Maintenance sectors, which collectively account for a substantial number of graduates. The field of Aircraft Powerplant Technology, for instance, saw 102 graduates earning associate degrees, emphasizing the growing demand for skilled technicians in the aviation industry.

Additionally, the Business Administration field shows a strong performance at the master's level, with 43 graduates. This suggests a robust interest in advanced business studies, possibly fueled by the ongoing transformation in global markets and the need for adept management professionals. However, it is worth noting that there were no international students graduating in any of the bachelor or master's programs, which raises questions about the university's appeal to international students in these disciplines.

In contrast, the Computer Science field reflects a lack of activity at both the bachelor and associate levels, signaling a potential area for growth. With the increasing reliance on technology across all sectors, universities may need to enhance their offerings in this area to attract more students.

Overall, while Hallmark University shows strengths in certain vocational and professional programs, there is an evident opportunity to bolster its appeal in fields like Computer Science and to increase the international student presence in its degree programs. This could help diversify the student body and enrich the academic environment, aligning with broader educational trends and labor market demands.

All majors, graduates and earnings IPEDS · College Scorecard

*Depends on whether majors have graduates in 2025 or not, Yes / No
**Move mouse on can check deitaled graudates number, click for major detailed information
***Due to privacy policy, graduate salaries are not shown for some majors that has few gradautes

Mechanic and repair has 118 graduates in 2025
MajorGraduate SalaryAssociateUnderMaster
Airframe Mechanics and Aircraft Maintenance Technology/Technician.$55,865
Avionics Maintenance Technology/Technician.$55,865
Computer and information sciencehas 74 graduates in 2025
MajorGraduate SalaryAssociateUnderMaster
System, Networking, and LAN/WAN Management/Manager.$43,373
Computer and Information Systems Security/Auditing/Information Assurance.$43,373
Businesshas 64 graduates in 2025
MajorGraduate SalaryAssociateUnderMaster
Business Administration and Management, General.$47,796-$50,603
Health professionshas 52 graduates in 2025
MajorGraduate SalaryAssociateUnderMaster
Registered Nursing/Registered Nurse.$76,005
Transportation has 4 graduates in 2025
MajorGraduate SalaryAssociateUnderMaster
Aviation/Airway Management and Operations.-

Students

836 students in 2025 · Undergraduate men to women 65:35 · Freshman retention 74.1%

Undergraduate race and ethnicity (771)

Hispanic
374 · 48.5%
White
206 · 26.7%
Black
77 · 10.0%
Two or more races
63 · 8.2%
Asian
28 · 3.6%
Unknown
10 · 1.3%

Data insights

Analysis of Student Demographics at Hallmark University in 2023

The student composition at Hallmark University in 2023 presents an intriguing snapshot of diversity and gender representation among various categories of students. The data shows a significant predominance of male students, particularly among new undergraduate students, where 84.2% are male. This stark contrast highlights a potential area of concern regarding gender balance in this group, indicating that the university might need to explore strategies to attract more female students.

In the continuing undergraduate category, the ratio of male to female students is more balanced, with 60.8% male and 39.2% female. This shift suggests that as students progress in their studies, there may be factors encouraging greater female retention or enrollment. Conversely, the transfer students also exhibit a similar trend with 59.3% male representation, hinting at a consistent demographic characteristic across the undergraduate spectrum.

Graduate students show a significant change in gender dynamics, with a near-equal distribution: 48.8% male and 51.2% female. This balance indicates a positive trend towards gender parity at the graduate level, possibly reflecting broader societal changes and increased opportunities for women in higher education.

The ethnic diversity of the student body is also noteworthy, with specific groups such as White, Asian, Latino, Pacific Islander, African American, and international students represented in the university's population. The predominance of White students in the undergraduate categories suggests a need for Hallmark University to enhance its outreach and support for underrepresented groups.

Overall, while Hallmark University demonstrates a healthy distribution of gender among graduate students, the institution faces challenges in achieving gender balance among undergraduate populations. Addressing these disparities, along with fostering a more diverse student body, will be crucial for the university's growth and reputation in the coming years.

Analysis of Student Age Demographics at Hallmark University

The age composition of students at Hallmark University reveals notable trends and proportions that reflect both traditional and non-traditional student demographics. The youngest age group, under 18, consists solely of undergraduate males, highlighting the university's appeal to younger students, albeit in small numbers. As we progress into the 18-19 age bracket, there is a significant increase in undergraduate males (45) and a modest introduction of undergraduate females (12), suggesting that this age group is primarily driven by traditional college entrants.

The 20-21 age range shows a peak in undergraduate male enrollment, with 75 students, alongside 26 undergraduate females, indicating that many students are either transitioning from high school or continuing their education after a brief break. The trend continues, with the 22-24 age category showing a balanced representation among genders, although males still dominate in numbers.

Interestingly, the 25-29 age group depicts a more diverse student body with 130 undergraduate males and 69 undergraduate females, suggesting that the university attracts a considerable number of non-traditional students, possibly those balancing work and studies. This trend continues into the older age brackets, where we see a gradual decline in overall numbers, but a consistent representation of graduate students, particularly among males.

Overall, the data suggests that Hallmark University serves a wide age range, from younger traditional students to older non-traditional learners, reflecting a diverse academic environment. This diversity is essential in fostering an inclusive educational atmosphere that can benefit all students, regardless of their age or background.

International Students

International share over the last 10 years · gray line: median of all 403 private baccalaureate colleges in the U.S.

Undergraduates0.0%

0 in 2025 · 0.1% in 2016

0% 5% 10% 2016: 0.1%2017: 0.1%2018: 0.0%2019: 0.0%2020: 0.0%2021: 0.0%2022: 0.0%2023: 0.0%2024: 0.0%2025: 0.0%
2016Peer median 3.6%2025
Graduate students0.0%

0 in 2025 · 0.0% in 2016

0% 5% 10% 2016: 0.0%2017: 0.0%2018: 0.0%2019: 0.0%2020: 0.0%2021: 0.0%2022: 0.0%2023: 0.0%2024: 0.0%2025: 0.0%
2016Peer median 1.0%2025

Data insights

Analysis of International Student Enrollment at Hallmark University

The data regarding international student enrollment at Hallmark University reveals significant insights into the trends over the years. From 2004 to 2017, there has been a fluctuation in the number of international undergraduate students. For instance, in 2004, the university had 790 undergraduate students, with only 2 being international, resulting in a mere 0.25% of the total. This ratio remained relatively stable over the years, with similar percentages observed in 2012 and 2014.

Interestingly, the total number of undergraduate students peaked at 913 in 2017, yet the number of international students fell to just 1, equating to 0.11% of the undergraduate population. This indicates a concerning trend of declining international representation, which could be influenced by various factors, including global political climates and changes in immigration policies, particularly in the United States.

On the graduate side, the data is sparse, but it indicates that there were only a few graduate students in total during the years listed, with a peak of 15 graduate students noted in 2017. This raises questions about the university's appeal to international graduate students, especially in the context of a competitive higher education landscape where many institutions actively recruit from abroad to enrich their academic environments.

Overall, Hallmark University appears to be facing challenges in attracting international students, particularly at the undergraduate level. This trend warrants further investigation and strategic planning to enhance the university's global outreach and appeal.

Cost

Finances · fiscal year 2024

Revenue$19.3M

Tuition and fees
$18.3M94.9%
Investment return
$71K0.4%
Gifts and private grants
$6K0.0%
Other
$913K4.7%

Expenses$18.9M

Institutional support
$10.9M57.8%
Instruction
$5.0M26.5%
Student services
$1.7M8.7%
Academic support
$1.3M7.0%

Average faculty salary · 2025 (9-month equivalent)

Dark gray ticks: median pay for the same rank at all 403 private baccalaureate colleges in the U.S.

All faculty
$62,070peers $65,931
Instructor
$62,070peers $53,914

Campus Life

Athletics and varsity athletes NCAA · EADA

No athlete data available for 2025.

No athlete data available for 2024.

No athlete data available for 2023.

Nearby & Safety

Ranked colleges nearby

Data insights

Here are some notable schools near Hallmark University:

  1. The University of Texas at San Antonio (德克萨斯大学圣安东尼奥分校) - Ranked 280 in the 2024 US News rankings, this comprehensive university is known for its diverse academic programs and vibrant campus life.

  2. Trinity University (三一大学) - With a rank of 59, this liberal arts college is renowned for its strong emphasis on undergraduate education and student engagement.

  3. Texas A & M University-College Station (德州农工大学) - Ranked 47, this comprehensive university offers a wide array of programs and is recognized for its research initiatives and tradition of excellence.

  4. Rice University (莱斯大学) - With a prestigious rank of 17, Rice is known for its rigorous academics and strong research output, making it one of the top universities in the country.

  5. University of Houston (休斯敦大学) - Ranked 133, this comprehensive university offers a diverse range of programs and is known for its research and community engagement.

These institutions provide a variety of educational opportunities and contribute significantly to the academic landscape in the region.

Campus safety · incidents per 1,000 students

Peer median 8.9 · all 403 private baccalaureate colleges in the U.S.

Incidents, 2023–2025

Motor vehicle theft
1

From the Clery Act campus safety reports schools file, covering on-campus, non-campus and public property.

Data insights

Analysis of Crime Data at Hallmark University

The crime data from Hallmark University reveals a striking trend in campus safety over the years. From 2013 to 2022, the university recorded an impressive zero incidents of crime, showcasing an environment of safety and security for its students. However, 2022 marks a significant shift, with a total of six reported incidents, resulting in a crime rate of 6.5 per 1,000 students. This uptick, while still relatively low compared to national averages for universities, raises concerns and merits further investigation.

The specific types of offenses reported in 2022 are not detailed, but the presence of any crime on campus can affect the perception of safety among current and prospective students. Universities often face scrutiny regarding their crime rates, as they play a pivotal role in attracting new enrollees. Therefore, Hallmark University may need to enhance its safety measures and communication strategies to reassure students and their families.

National trends in campus crime have shown that universities are increasingly investing in security measures, including surveillance systems and campus police initiatives, to combat rising concerns. It is essential for Hallmark University to analyze the context of the 2022 incidents, understand their causes, and implement strategies to prevent future occurrences while maintaining the overall low crime rate that has characterized its recent history.

For more information on crime rate calculations, please refer to this link: Crime Rate Calculation.

References and Data Sources

Data from IPEDS (U.S. Department of Education), U.S. News, THE, QS, ARWU and Clery Act campus safety reports. Data insights are written by the Forward Pathway data team from public data.