Douglas J Aveda Institute
Undergraduates
777
Student-faculty ratio 12:1
Graduation rate
66.9%
Within 150% of normal time; 200%: 66.9%
About
The Douglas J Aveda Institute is a renowned institution that specializes in beauty and wellness education. Situated in various locations across the United States, the institute is affiliated with the prestigious Aveda brand, known for its commitment to environmental sustainability and holistic beauty practices. One of the defining features of the institute is its focus on integrating science and art in the field of cosmetology, providing students with a comprehensive understanding of hair, skin, and body care. The curriculum is designed to equip students with both practical skills and theoretical knowledge, ensuring they are well-prepared for their future careers in the beauty industry.
The institute's commitment to sustainability and community involvement is reflected in its core values. The school encourages students to embrace Aveda's philosophy of environmental stewardship, which is woven into the curriculum and hands-on training. As part of their education, students often participate in community service projects and sustainability initiatives, reinforcing the importance of giving back and promoting ecological awareness. With a strong emphasis on student success, the Douglas J Aveda Institute also offers career placement services, helping graduates transition smoothly into the workforce. The combination of a rich educational experience, a supportive community, and a focus on sustainability makes the Douglas J Aveda Institute a standout choice for aspiring beauty professionals.
Trends in Enrollment, Graduation Rates, and Gender Ratio at Douglas J Aveda Institute
The data from Douglas J Aveda Institute reveals significant fluctuations in student enrollment, graduation rates, and gender distribution over the years. Notably, the number of undergraduate students has seen a decline from 1,096 in 2013 to 834 in 2023, indicating a concerning trend in attracting and retaining students. This decrease may be influenced by various factors, including competition from other institutions and changing market demands for cosmetology education.
Additionally, the graduation rates present a stark picture of the institute's performance. In 2013, the on-time graduation rate for undergraduates was approximately 77.66%, which is commendable compared to the subsequent years. However, by 2023, this rate plummeted to just 3.70%, suggesting that the institute may not be effectively supporting students to complete their programs in a timely manner. This decline could have serious implications for future enrollment as potential students often consider graduation rates when choosing an institution.
The data on gender distribution also highlights a growing imbalance. In 2013, female students constituted about 94.25% of the undergraduate population, and this ratio has only marginally shifted over the years, with women making up approximately 93.17% in 2023. Despite slight increases in male enrollment, the overwhelming majority of students remain female. This gender disparity could reflect broader trends in the beauty and wellness industry, where females historically dominate.
Retention rates, however, have shown a relatively positive trend, with a notable increase to 90.08% in 2023, suggesting that once students enroll, they tend to stay. This could indicate a positive student experience, although the low graduation rates highlight that retention alone is not enough for successful outcomes.
Overall, while there are positive indicators such as retention rates, the institute faces significant challenges in enrollment and graduation rates that need to be addressed to maintain its reputation and effectiveness in preparing students for careers in beauty and wellness.
This collegeRanked colleges nearby
- Setting
- Small city
- Nearest major city
- Grand Rapids, about 60 mi
- Nearest international airport
- Gerald R. Ford International Airport (GRR), about 50 mi
- Academic calendar
- Differs by program
- Religious affiliation
- Not applicable
- President
- Scott A. Weaver (President)
- Phone
- 5173499343
- City
- East Lansing, Michigan
- Address
- 331 East Grand River Ave, East Lansing, MI 48823
Degrees & Majors
Graduates in 2025 (first major)
U.S. studentsInternational
Students
777 students in 2025 · Undergraduate men to women 9:91 · Freshman retention 91.3%
- Continuing undergraduates 633
- First-year undergraduates 144
Undergraduate race and ethnicity (777)
Data insights
Student Demographics at Douglas J Aveda Institute in 2023
In 2023, Douglas J Aveda Institute reported a significant representation of female students among its undergraduate population. The first-year undergraduate cohort consists of 355 students, of whom an impressive 93.2% are female, highlighting a growing trend in the beauty and wellness education sector, which traditionally attracts a larger female demographic. Meanwhile, the upperclassmen, comprising 479 students, also reflect a similar gender distribution, with 93.1% identifying as female.
The data shows that the majority of first-year students are white, accounting for 239 individuals, which is about 67.1% of the first-year cohort. The upperclassmen also have a notable percentage of white students, with 333 out of 479, making up roughly 69.5% of their demographic. These statistics indicate a relatively homogenous student body, which may reflect broader trends in the beauty and wellness industry, where representation can vary.
The low percentage of male students in both classifications, around 6.8% for first-year and 6.9% for upperclassmen, raises questions about the inclusivity of male students in this field. The challenge for institutions like Douglas J Aveda Institute lies in attracting a more diverse student body, not just in terms of gender but also across various ethnicities and backgrounds. As the beauty and wellness industry evolves, educational institutions must adapt to foster a more inclusive and representative environment that encourages participation from all demographics.
Analysis of Age Composition at Douglas J Aveda Institute in 2023
The age distribution of students at Douglas J Aveda Institute in 2023 reflects a predominantly young demographic, particularly among undergraduate females. The data indicates that the age group 18-19 comprises a significant portion of the student body, with 264 undergraduate females, which accounts for approximately 56% of the total female enrollment. This trend suggests that the institution attracts a younger audience, likely fresh from high school, which is common in beauty and cosmetology schools.
Interestingly, there are no male graduate students reported, indicating a potential gender disparity in advanced studies within the institution. The absence of male undergraduates below 18 and the low representation of males in the 18-19 age category (only 13) further highlights this imbalance.
The enrollment for older age groups, such as those aged 30-34 and above, remains minimal, with only a handful of students participating in these categories. This could be indicative of the career-focused nature of the programs offered, appealing primarily to younger individuals seeking to enter the workforce quickly.
Moreover, the data reveals a total of 4 students under the age of 18, which may raise questions about the appropriateness of the educational environment for such young individuals in a professional setting.
Overall, the age composition at Douglas J Aveda Institute showcases a youthful and predominantly female student body, which may reflect broader trends in vocational education where younger students often seek practical skills to enter the job market. This demographic insight is essential for understanding and addressing the needs and preferences of the student population effectively.
International Students
International share over the last 10 years
1 in 2025 · 0.0% in 2016
Data insights
Analysis of International Student Enrollment at Douglas J Aveda Institute
The data regarding international student enrollment at Douglas J Aveda Institute reveals a modest yet gradually increasing trend over the years. In 2011, the institution had a total of 298 undergraduate students, with only one international student, making up 0.34% of the undergraduate body. This percentage reflects a very low level of international representation, which can be indicative of several factors, including limited recruitment efforts or a focus on local demographics.
By 2015, the total number of undergraduates rose to 826, but the number of international students remained at one, leading to a decrease in their representation to 0.12%. This stagnation suggests that the institute may not have actively pursued a more diverse student population during these years.
The years 2021 and 2022 show a slight improvement, with the number of international students increasing to two and three respectively. While the total number of undergraduates rose to 803 in 2021 and 889 in 2022, the proportion of international students rose to 0.25% and 0.34%. Although these figures indicate a positive development, the overall representation of international students remains extremely low, which could limit the cultural diversity and global perspective within the student body.
In a broader context, many educational institutions are increasingly recognizing the importance of international students in enriching the academic environment. As globalization continues to influence higher education, Douglas J Aveda Institute may benefit from enhancing its outreach and support for international students to foster a more inclusive and diverse academic community.
Cost
Finances · fiscal year 2024
Revenue$20.5M
Expenses$18.9M
Campus Life
Athletics and varsity athletes NCAA · EADA
No athlete data available for 2025.
No athlete data available for 2024.
No athlete data available for 2023.
Nearby & Safety
Ranked colleges nearby
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Michigan State UniversityEast Lansing · 0.3 mi
U.S. News #69
-
University of Michigan-Ann ArborAnn Arbor · 49.4 mi
U.S. News #25
-
Hillsdale CollegeHillsdale · 55.9 mi
Liberal Arts #47
-
Central Michigan UniversityMount Pleasant · 61.0 mi
U.S. News #262
-
Kalamazoo CollegeKalamazoo · 64.8 mi
Liberal Arts #74
-
Western Michigan UniversityKalamazoo · 65.6 mi
U.S. News #276
-
University of Detroit MercyDetroit · 71.7 mi
U.S. News #186
-
Wayne State UniversityDetroit · 76.4 mi
U.S. News #186
-
University of ToledoToledo · 86.4 mi
U.S. News #299
Data insights
Here are some notable schools surrounding the Douglas J Aveda Institute:
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University of Michigan-Ann Arbor - Ranked 21 in the 2024 US News rankings, this prestigious public research university is known for its strong academic programs and vibrant campus life.
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Michigan State University - With a ranking of 60, this large public university offers a diverse range of undergraduate and graduate programs and is recognized for its research contributions.
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University of Notre Dame - Ranked 20, this private Catholic university is renowned for its rigorous academics, beautiful campus, and commitment to faith and service.
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Northwestern University - This prestigious private research university is ranked 9 and is known for its strong programs in journalism, business, and the arts.
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University of Chicago - With a remarkable ranking of 12, this private university is celebrated for its academic rigor and a strong emphasis on critical thinking and research.
Each of these institutions offers unique opportunities for higher education and contributes to the rich academic landscape of the region.
Incidents, 2023–2025
From the Clery Act campus safety reports schools file, covering on-campus, non-campus and public property.
Data insights
Analysis of Crime Rates at Douglas J Aveda Institute
The crime statistics at Douglas J Aveda Institute over the past decade reveal notable fluctuations in reported incidents. The data indicates a peak in the average crime rate per 1,000 students in 2014, with a notable 3.28 incidents. However, the years following this spike show a significant decline, particularly from 2015 to 2019, where the average crime rate dropped drastically to zero in the years 2017, 2018, and 2019. This decrease may be attributed to improved campus safety measures, increased awareness, or effective crime prevention programs.
Interestingly, there was a resurgence of incidents in 2020 and 2022, with average rates of 3.72 and 3.37 respectively. The presence of gun-related arrests and drug-related arrests contributed to these figures, indicating that specific issues may have resurfaced during these years. The year 2021 stood out with zero reported incidents, suggesting that the institute may have effectively addressed the concerns, possibly due to enhanced security protocols or community engagement initiatives.
Overall, the data highlights the importance of continual monitoring and proactive measures in maintaining campus safety. It is crucial for educational institutions to remain vigilant and responsive to crime trends to ensure a secure environment for students. The fluctuations in crime rates also reflect the broader societal trends and challenges that can impact campus safety. For further insights into calculating crime rates, the methodology can be found here: https://www.forwardpathway.com/33447.
References and Data Sources
Data from IPEDS (U.S. Department of Education), U.S. News, THE, QS, ARWU and Clery Act campus safety reports. Data insights are written by the Forward Pathway data team from public data.