East Central University
Acceptance rate
58.1%
2025
Peer median 85.8%
Out-of-state tuition
$17,842
In-state $8,032
Peer median $18,658
Undergraduates
2,644
Student-faculty ratio 18:1
Peer median 16 : 1
Graduation rate
18.1%
4-year; 6-year rate 28.2%
Peer median 29.5%
“Peers” are all 238 public master's colleges and universities in the U.S. (by Carnegie Classification).
About
East Central University (ECU) is a public university located in Ada, Oklahoma, known for its commitment to providing quality education and fostering a supportive learning environment. Established in 1909, ECU has a rich history and a strong emphasis on community engagement. The university's mission is to empower students through a comprehensive educational experience that promotes personal and professional growth. The campus is characterized by its friendly atmosphere, where students from diverse backgrounds come together to pursue their academic and career aspirations.
In terms of academic offerings, ECU provides a wide range of undergraduate and graduate programs across various fields including education, business, health sciences, and liberal arts. The university prides itself on its dedicated faculty, many of whom possess significant industry experience and academic credentials. This ensures that students receive a well-rounded education that combines theoretical knowledge with practical application. Additionally, ECU emphasizes the importance of extracurricular activities, encouraging students to participate in various clubs, organizations, and athletic programs, which contribute to a vibrant campus culture. The university's commitment to student success is reflected in its robust support services, including academic advising, career counseling, and tutoring programs, all designed to help students thrive both academically and personally.
Analysis of Tuition, Graduation Rates, and Retention at East Central University
East Central University has experienced significant changes in tuition fees over the years, particularly for in-state undergraduate students. From 2014 to 2024, in-state tuition increased from $5,241 to $8,032, marking an increase of approximately 53.4%. This trend is not isolated, as out-of-state tuition also rose from $12,643 to $17,542, reflecting a 38.8% increase. Such tuition hikes can pose financial burdens on students and may influence enrollment numbers in the coming years.
In parallel to rising tuition, the graduation rates have shown a positive trend. The on-time graduation rate for undergraduate students saw an increase from around 14.5% in 2013 to approximately 25.0% in 2023. This 10.5 percentage point increase suggests improvements in academic support and student engagement at the university, which could make the institution more attractive to prospective students despite the increasing costs.
Retention rates, however, present a mixed picture. After peaking at 65.9% in 2015, retention dropped to 46.4% in 2018 but rebounded to 60.1% in 2023. This fluctuation may indicate challenges in maintaining student satisfaction and support systems, which could adversely affect long-term enrollment figures if not addressed.
Overall, while East Central University has successfully improved its graduation rates, the increasing tuition fees may create barriers for prospective students. Balancing affordability with quality education will be crucial for the university's continued success and reputation in the competitive landscape of higher education.
This collegeRanked colleges nearby
- Setting
- Remote town
- Nearest major city
- Oklahoma City, about 70 mi
- Nearest international airport
- Tulsa International Airport (TUL), about 110 mi
- Also known as
- ECU
- Academic calendar
- Semester
- Religious affiliation
- Not applicable
- President
- Wendell Godwin (President)
- Phone
- 5803328000
- Address
- 1100 E. 14th Street, Ada, OK 74820-6999
Rankings & Admission
Peer median 85.8% · all 238 public master's colleges and universities in the U.S.
Acceptance rate by gender, 2025
In 2020: men 64.0%, women 55.6%.
Data insights
Analysis of Admission Trends at East Central University
The admission data from East Central University reveals significant fluctuations in acceptance rates and enrollment numbers over the years. Notably, from 2009 to 2015, the acceptance rates for both male and female students were consistently high, with rates around 90% or above. This trend indicates a relatively open admission policy during this period, allowing a larger pool of students to enter the university.
However, a drastic shift occurred in 2016, where the male acceptance rate plummeted to approximately 53%, and the female rate dropped to around 41%. This dramatic decrease in acceptance rates suggests a potential change in admission criteria or a surge in applications that the university could not accommodate. Following this, the years leading up to 2023 display a continued trend of lower acceptance rates, with 2023 still reflecting a challenging environment for prospective students, as evidenced by a significant number of denials compared to enrollments.
The data also highlights that the number of students deferred for admission has varied widely, reaching a peak in 2013 and 2014, which may suggest that many students were still interested in attending but needed more time to prepare or decide. This could reflect broader trends in higher education, where students are increasingly weighing their options or considering alternative pathways, such as community colleges or online education.
Overall, the fluctuations in acceptance rates and enrollment figures at East Central University mirror the evolving landscape of higher education, marked by increased competition and changing student demographics. As the university navigates these changes, it will be crucial to assess the impact on its academic community and future admissions strategies.
Test Scores
2025 admitted students, 25th–75th percentile · 3% submitted SAT, 60% submitted ACT · SAT/ACT optional: considered if submitted
Data insights
Analysis of East Central University's Admission Data
The admission data from East Central University reveals significant insights into the trends of standardized test submissions over the years. Notably, the number of students submitting ACT scores has remained consistently high, with a 100% submission rate in some years, indicating that the ACT is the preferred assessment for applicants. Conversely, SAT submissions have fluctuated, with a noticeable increase in recent years, suggesting a growing trend among applicants to submit SAT scores.
In examining the score ranges for the SAT and ACT, there's been a marked variation in the 25th and 75th percentile scores over the years. For instance, the SAT reading and mathematics scores have shown a progressive improvement, as evidenced by the upper quartile scores rising over time. This may reflect an increasing caliber of students applying to the university, as well as improvements in preparation and resources available to prospective students.
Moreover, the data highlights an interesting shift in the admission landscape where a small percentage of applicants are submitting SAT scores, particularly in recent years, indicating a potential shift in preference towards the ACT. This shift could be influenced by broader trends in college admissions where institutions are increasingly adopting more flexible admissions policies, including test-optional approaches.
Overall, these trends suggest that East Central University is witnessing evolving dynamics in standardized testing, which could impact future admissions strategies and policies. The university may need to consider these trends in order to effectively engage with prospective students and adapt to changing educational landscapes.
How Hard Is It to Get In
about 6 in 10
2,148 applicants in 2025, 58.1% admitted
1,249 admitted 899 not admitted Yield 42.4%
Degrees & Majors
Graduates in 2025 (first major)
U.S. studentsInternational
Popular graduate programs
- Educational Leadership and Administration, General · Master's43 (0% international)
- Sport and Fitness Administration/Management · Master's32 (0% international)
- School Librarian/School Library Media Specialist · Master's24 (0% international)
- Psychology, Other · Master's22 (0% international)
- Human Services, General · Master's13 (8% international)
- Special Education and Teaching, General · Master's12 (0% international)
Data insights
Analysis of Graduation Data at East Central University
The graduation data from East Central University for 2023 reveals several noteworthy trends across various academic disciplines. The most prominent degree conferred is the bachelor's degree in Registered Nursing, with 79 graduates, indicating a strong emphasis on healthcare professions in the institution's curriculum. This aligns with the growing demand for healthcare professionals in the U.S., exacerbated by the ongoing challenges posed by the COVID-19 pandemic, which has highlighted the necessity of a robust healthcare workforce.
In the realm of education, several programs such as Educational Leadership and Administration, as well as Special Education, produced significant numbers of graduates. Notably, 69 students achieved master's degrees in Educational Leadership, underscoring the increasing importance of advanced education in fostering effective educational practices and leadership.
The data also shows a notable participation of international students in certain programs, particularly in Computer and Information Sciences, where international students accounted for approximately 6.5% of the total bachelor’s degrees awarded. This reflects the global appeal of technology-related fields and the attraction of international talent to U.S. educational institutions.
Additionally, the absence of doctoral graduates in most fields suggests a potential area for growth. Programs such as Business Administration and Management, which produced 36 graduates at the bachelor's level, could benefit from developing pathways for advanced degrees. This could help cultivate future leaders in business and management, thereby enhancing the university's academic portfolio.
Overall, the graduation data showcases East Central University's commitment to meeting the educational demands of both the local and global job markets, particularly in healthcare and education, while also highlighting opportunities for expansion in advanced degree offerings.
All majors, graduates and earnings IPEDS · College Scorecard
*Depends on whether majors have graduates in 2025 or not, Yes / No
**Move mouse on can check deitaled graudates number, click for major detailed information
***Due to privacy policy, graduate salaries are not shown for some majors that has few gradautes
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Educational Leadership and Administration, General. | $60,380 | ||
| Special Education and Teaching, General. | - | ||
| Counselor Education/School Counseling and Guidance Services. | - | ||
| Elementary Education and Teaching. | $41,774-$47,994 | ||
| Early Childhood Education and Teaching. | $41,774-$47,994 | ||
| School Librarian/School Library Media Specialist. | $50,142 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Sports, Kinesiology, and Physical Education/Fitness, General. | $45,663 | ||
| Sport and Fitness Administration/Management. | $45,663 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Psychology, General. | - | ||
| Psychology, Other. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Business Administration and Management, General. | $45,647 | ||
| Accounting. | - | ||
| Management Science. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Human Services, General. | $42,597 | ||
| Social Work. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Environmental Health. | - | ||
| Registered Nursing/Registered Nurse. | $82,864 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Computer and Information Sciences, General. | $34,826 | ||
| Information Technology. | $34,826 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Biology/Biological Sciences, General. | $41,077 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Multi-/Interdisciplinary Studies, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Art/Art Studies, General. | - | ||
| Music Performance, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| History, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Criminal Justice/Law Enforcement Administration. | $51,547 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| English Language and Literature, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Mass Communication/Media Studies. | $29,404 |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Water, Wetlands, and Marine Resources Management. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Legal Studies. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Political Science and Government, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Chemistry, General. | - | ||
| Physics, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| Mathematics, General. | - |
| Major | Graduate Salary | Under | Master |
|---|---|---|---|
| American Indian/Native American Studies. | - |
Students
3,377 students in 2025 · Undergraduate men to women 40:60 · Freshman retention 60.6%
- Continuing undergraduates 1,609
- First-year undergraduates 472
- Graduate students 733
- Transfers and others 563
Undergraduate race and ethnicity (2,644)
Age distribution
Bachelor's
Graduate students
Data insights
Demographic Insights at East Central University in 2023
The demographic data for East Central University in 2023 reveals a diverse student body, with notable differences in gender representation across various categories. The total number of undergraduate freshmen stands at 501, with a nearly balanced gender ratio of 48.5% male and 51.5% female students, indicating a welcoming environment for new entrants.
Among undergraduate seniors, the gender disparity becomes more pronounced, with only 41% male representation compared to 59% female. This trend continues among transfer students, where males make up 34.1% and females 65.9%. Graduate students exhibit the most significant gender imbalance, with only 29.4% male students.
The ethnic composition of the student body also highlights the university's commitment to diversity. While specific percentages for each subgroup are not provided in the summary, it is evident that a significant portion of the students are from various racial and ethnic backgrounds. This reflects a broader trend in higher education, where institutions aim to foster inclusive environments.
Overall, the data suggests that East Central University has a predominantly female student population, particularly at the upper undergraduate and graduate levels. This may point to broader societal trends in education, where women increasingly pursue higher education and excel in academic settings. Institutions like East Central University are likely to continue adapting to these shifts, promoting diversity and inclusion to enhance the educational experience for all students.
Commentary on Student Age Composition at East Central University
The analysis of the age composition of students at East Central University reveals a diverse demographic landscape that reflects broader trends in higher education. A significant portion of the student body, particularly in the 18-19 age group, indicates a strong presence of traditional college-aged students, comprising 44.5% of the total female population and 47.7% of the male population. This trend aligns with national statistics which show that younger students often pursue higher education immediately after high school.
As we move into the 20-21 age range, we observe a slight decrease in both male and female students, yet this group remains substantial, contributing to nearly 40% of the total students. This could suggest that while many students transition to college post-high school, others may take time off or delay their education for various reasons.
Interestingly, the 22-24 age group shows a marked increase in graduate enrollment, particularly among males, which may reflect a growing trend of students returning to academia for advanced degrees. This is further emphasized in the 25-29 age bracket where both male and female graduate students are present, showcasing a commitment to lifelong learning and career advancement.
The presence of older students, particularly in the 30-34 and 35-39 age ranges, indicates a shift in educational pursuits among those who may be balancing careers and family life. This trend is increasingly common as more professionals seek to enhance their qualifications in a competitive job market.
Overall, East Central University's age demographic highlights a blend of traditional and non-traditional students, reflecting contemporary educational patterns that embrace diversity in age and experience. This rich tapestry not only enhances the university experience but also prepares a versatile workforce for future challenges.
International Students
International share over the last 10 years · gray line: median of all 238 public master's colleges and universities in the U.S.
197 in 2025 · 9.8% in 2016
41 in 2025 · 4.3% in 2016
Data insights
Trends in International Student Enrollment at East Central University
The data reflecting international student enrollment at East Central University over the years reveals notable trends and fluctuations. Starting from 2004, the proportion of international undergraduates has shown gradual growth, peaking at 11.60% in 2021. This increase signifies a growing interest and appeal of the university among international students, potentially influenced by various global factors including the university's programs, campus culture, and international outreach initiatives.
However, a dramatic decline in international students was observed in 2022, where the percentage dropped to just 0.52%. This sudden decrease could be attributed to the impact of the COVID-19 pandemic, which has disrupted educational systems worldwide, limiting travel and student mobility. The following year, in 2023, the percentage rebounded to 2.45%, indicating a gradual recovery as universities adapt to the new normal and international students begin to return.
The graduate student statistics tell a different story, with a generally lower percentage of international students compared to undergraduates. The highest recorded percentage was 7.68% in 2018, while rates fluctuated significantly in subsequent years. This inconsistency may reflect varying global demand for graduate programs and the challenges faced by prospective students in navigating admissions during uncertain times.
Overall, the trends in international student enrollment at East Central University underscore the dynamic nature of global education. As the university continues to adapt and respond to external challenges, its ability to attract a diverse student body will be crucial in fostering an inclusive academic environment.
Cost
2025 cost per year (out-of-state)
$26,358
- Undergrad tuition (out-of-state)
- $17,842
- Undergraduate tuition (in-state)
- $8,032
- Room and board
- $8,516
- Graduate tuition
- $12,236
Peer median tuition + room and board $31,000 · all 238 public master's colleges and universities in the U.S.
Tuition rose 26% from 2016 to 2025; room and board rose 59%.
Finances · fiscal year 2024
Revenue$65.2M
Expenses$65.1M
Average faculty salary · 2025 (9-month equivalent)
Dark gray ticks: median pay for the same rank at all 238 public master's colleges and universities in the U.S.
Campus Life
Athletics and varsity athletes NCAA · Great American Conference
Great American Conference: football, basketball, baseball, cross country
| NCAA Division II with football | MEN | WOMEN |
|---|---|---|
| Football | 154 | - |
| Track and Field and Cross Country (combined) | 47 | 35 |
| Baseball | 77 | - |
| Soccer | - | 30 |
| Basketball | 15 | 13 |
| Softball | - | 23 |
| Volleyball | - | 20 |
| NCAA Division II with football | MEN | WOMEN |
|---|---|---|
| Football | 157 | - |
| Track and Field and Cross Country (combined) | 55 | 29 |
| Baseball | 49 | - |
| Basketball | 15 | 13 |
| Soccer | - | 26 |
| Softball | - | 24 |
| Volleyball | - | 13 |
| NCAA Division II with football | MEN | WOMEN |
|---|---|---|
| Football | 148 | - |
| Track and Field and Cross Country (combined) | 55 | 23 |
| Baseball | 29 | - |
| Soccer | - | 29 |
| Basketball | 15 | 12 |
| Softball | - | 21 |
| Volleyball | - | 16 |
Nearby & Safety
Ranked colleges nearby
-
University of Oklahoma-Norman CampusNorman · 53.5 mi
U.S. News #116
-
Oklahoma State University-Main CampusStillwater · 96.1 mi
U.S. News #191
-
University of TulsaTulsa · 103.6 mi
U.S. News #148
-
University of North TexasDenton · 111.4 mi
U.S. News #208
-
The University of Texas at DallasRichardson · 123.6 mi
U.S. News #121
-
Southern Methodist UniversityDallas · 133.4 mi
U.S. News #85
-
University of Texas-ArlingtonArlington · 143.4 mi
U.S. News #236
-
Texas Christian UniversityFort Worth · 148.1 mi
U.S. News #90
-
University of ArkansasFayetteville · 166.3 mi
U.S. News #191
Data insights
Here are some notable universities near East Central University:
-
University of Oklahoma-Norman Campus - Ranked 124th in the 2024 US News, this comprehensive university offers a wide range of undergraduate and graduate programs and is known for its research initiatives and vibrant campus life.
-
Oklahoma State University-Main Campus - With a ranking of 185, this comprehensive university provides a strong emphasis on research and offers diverse programs, particularly in agriculture, engineering, and business.
-
University of Tulsa - Ranked 195th, this private university is known for its strong programs in engineering, business, and law, providing students with a rigorous academic environment.
-
Southern Methodist University - Ranked 89th, SMU is a private university known for its excellent business and law programs, along with a vibrant campus culture and strong alumni network.
-
Texas A & M University-College Station - This prestigious university is ranked 47th and is recognized for its research output and a wide array of programs, particularly in engineering and agriculture.
These institutions offer a variety of programs and opportunities for students in the region, contributing to the rich educational landscape surrounding East Central University.
Peer median 4.7 · all 238 public master's colleges and universities in the U.S.
Incidents, 2023–2025
From the Clery Act campus safety reports schools file, covering on-campus, non-campus and public property.
Data insights
Analysis of Crime Trends at East Central University
The crime statistics from East Central University over the past decade reveal a notable trend in campus safety. The average number of incidents per 1,000 students has fluctuated significantly, with the highest recorded rate of 5.93 in 2013, followed by a remarkable decline to 1.67 in 2016. This decline in reported incidents could indicate improved safety measures or increased awareness among students regarding crime reporting.
However, the numbers began to rise again in 2022, reaching a rate of 3.58, before slightly decreasing to 1.95 in 2023. This recent fluctuation signals a need for ongoing vigilance and proactive strategies to maintain a safe environment for all students.
The breakdown of specific crime types, such as gun-related arrests and drug-related offenses, highlights areas where interventions could be beneficial. For instance, the absence of gun-related arrests in multiple years suggests effective gun control measures on campus. Conversely, drug and alcohol-related incidents, though lower than in previous years, warrant continuous monitoring to prevent potential spikes.
Overall, while the university has made strides in reducing crime rates, the data emphasizes the importance of community engagement and consistent law enforcement presence to foster a secure academic environment. For more detailed insights on calculating crime rates, please refer to this link: Crime Rate Calculation Method.
Notable Alumni
Notable alumni of East Central University include Ernest McFarland (Arizona governor, a father of the G.I. Bill), Robert S. Kerr (Oklahoma politician and petroleum businessman) and George Nigh (17th and 22nd Governor of Oklahoma).
-
Ernest McFarland 1894–1984
Arizona governor, a father of the G.I. Bill
-
Robert S. Kerr 1896–1963
Oklahoma politician and petroleum businessman
-
George Nigh 1927–2025
17th and 22nd Governor of Oklahoma
-
Paul Waner 1903–1965
MLB outfielder, 1927 NL MVP with the Pirates
-
Lyle Boren 1909–1992
US Representative from Oklahoma
-
Aubrey Davis 1921–1996
Professional basketball and baseball player
-
Kenneth Hite 1965–
Writer and role-playing game designer
-
Leon Polk Smith 1906–1996
Abstract painter of the hard-edge school
-
Latricia Trammell 1968–
Assistant coach for the Chicago Sky
More alumni (14, by field)
Politics and law
-
Dewey McClain 1954–
Georgia legislator and former NFL player
-
Bill Anoatubby 1945–
32nd Governor of the Chickasaw Nation
-
Cheryll Heinze 1946–2012
Former Alaska House of Representatives member
-
Ronald G. Sheppard 1939–2025
Oklahoma state representative
Business
-
B. Kevin Turner 1965–
Businessman, former CEO of Sam's Club
Arts and media
-
Larry Nemecek 1959–
Actor and writer in the Star Trek franchise
-
Aaron Gwyn 1972–
Novelist, short story writer and English professor
Sports
-
Harry Brecheen 1914–2004
Major League Baseball pitcher and coach
-
Claude Overton 1927–1996
Professional basketball player
-
Cliff Thrift 1956–
NFL linebacker for eight seasons
-
Gil Morgan 1946–
Professional golfer
-
Don Kaiser 1935–
Former Chicago Cubs pitcher
-
Red Phillips 1908–1988
Pitcher for the Detroit Tigers
-
Todd Graham 1964–
College football coach, former Hawaii head coach
From Wikidata “educated at” records (including people who attended without graduating), ordered by the number of Wikipedia language editions. Degrees and years follow Wikidata and are left out where it has none.
References and Data Sources
Data from IPEDS (U.S. Department of Education), U.S. News, THE, QS, ARWU and Clery Act campus safety reports. Data insights are written by the Forward Pathway data team from public data.