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CIP 52.1401 Business

Marketing/Marketing Management, General

IPEDS Completions, US Department of Education · 2025

中文

Total graduates

49,002

2025 · 923 schools

International share

4.1%

1,997 international students

Bachelor's degrees

45,147

3.4% international

Master's degrees

1,918

17.4% international

Overview

Marketing, also known as Marketing Management, is a dynamic field that focuses on the strategies and practices used to promote products and services effectively. This discipline encompasses a variety of activities, including market research, advertising, sales, and distribution. Students studying Marketing learn to understand consumer behavior, develop marketing strategies, and analyze market trends to create effective campaigns that can drive sales and enhance brand awareness.

In a typical marketing program, students will cover topics such as digital marketing, social media strategies, brand management, and consumer psychology. They will gain practical skills in data analysis and learn how to use various marketing tools and platforms to reach target audiences. The curriculum often includes case studies, group projects, and internships, providing students with real-world experience.

Marketing professionals are essential in virtually every industry, as they help businesses identify opportunities, communicate with customers, and build brand loyalty. Graduates of Marketing programs can pursue careers in various areas such as market research, advertising, public relations, sales management, and digital marketing.

In today's rapidly changing marketplace, understanding the latest trends and technologies is crucial. Marketers must be adaptable and innovative, using data-driven insights to make informed decisions. As the demand for skilled marketers continues to grow, a degree in Marketing can open doors to a wide range of exciting career opportunities. Overall, Marketing is a versatile and rewarding field that plays a key role in the success of organizations worldwide.

Graduates by year

Graduates by degree level (first and second majors)

AssociateBachelor'sMaster'sDoctoral

From 2002 to 2025, graduates grew 45% and the international share went from 5.1% to 4.1%.

International share (%)
Graduates by group, 2025
White
61.6%
Asian
5.5%
Hispanic
15.1%
Black
6.6%
Other
7.0%
Intl.
4.1%

Colleges that award this degree

In 2025, 923 schools awarded this degree as a first major. The table lists those in the 2027 U.S. News National or Liberal Arts rankings, plus the unranked schools with the most graduates.

RankSchoolStateGraduatesInternational
#7 University of Pennsylvania Pennsylvania 88 6
#9 Northwestern University Illinois 6 0
#16 Washington University in St Louis Missouri 32 0
#20 University of Notre Dame Indiana 56 7
#23 Georgetown University D.C. 31 5
#27 University of Southern California California 34 8
#31 Boston College Massachusetts 35 2
#31 New York University New York 38 31
#34 University of Florida Florida 185 1
#34 University of Illinois at Urbana-Champaign Illinois 136 3
#34 The University of Texas at Austin Texas 118 1
#34 University of Wisconsin-Madison Wisconsin 207 8
#42 Villanova University Pennsylvania 59 0
#44 Rutgers University-New Brunswick New Jersey 173 9
#44 Case Western Reserve University Ohio 13 2
#44 Ohio State University-Main Campus Ohio 436 30
#44 Lehigh University Pennsylvania 42 4
#49 University of Maryland-College Park Maryland 178 5
#49 University of Washington-Seattle Campus Washington 107 10
#52 University of Georgia Georgia 404 2
#52 College of William and Mary Virginia 22 0
#52 Virginia Polytechnic Institute and State University Virginia 241 1
#55 Santa Clara University California 134 5
#55 University of Miami Florida 157 12
#55 The Pennsylvania State University Pennsylvania 349 34
#55 Purdue University-Main Campus Indiana 147 15
#59 George Washington University D.C. 87 34
#59 Florida State University Florida 566 17
#59 Tulane University of Louisiana Louisiana 144 7
#59 University of Massachusetts-Amherst Massachusetts 232 10
#59 University of Minnesota-Twin Cities Minnesota 202 3
#59 Stony Brook University New York 17 1
#59 University of Pittsburgh-Pittsburgh Campus Pennsylvania 145 10
#59 Texas A & M University-College Station Texas 246 4
#69 Michigan State University Michigan 237 1
#72 Syracuse University New York 112 5
#73 University of Connecticut Connecticut 113 6
#73 Rutgers University-Newark New Jersey 101 2
#73 Binghamton University New York 60 3
#80 Drexel University Pennsylvania 82 2
#80 Clemson University South Carolina 464 2
#85 University of Delaware Delaware 189 7
#85 Southern Methodist University Texas 64 2
#90 Yeshiva University New York 34 4
#90 Baylor University Texas 189 1
#90 Texas Christian University Texas 177 6
#90 Marquette University Wisconsin 66 1
#95 American University D.C. 22 11
#95 University of Illinois at Chicago Illinois 219 24
#95 Rutgers University--Camden New Jersey 23 1
#100 Auburn University Alabama 355 10
#100 University of San Diego California 88 5
#100 Florida International University Florida 472 52
#100 University of South Florida-Main Campus Florida 410 35
#100 University of Iowa Iowa 255 2
#100 Saint Louis University Missouri 63 5
#100 Creighton University Nebraska 77 2
#100 Elon University North Carolina 96 5
#109 Loyola Marymount University California 160 13
#109 Fairfield University Connecticut 121 2
#109 Temple University Pennsylvania 178 8
#109 The University of Tennessee-Knoxville Tennessee 506 2
#116 University of San Francisco California 74 14
#116 Iowa State University Iowa 245 5
#116 University of Oklahoma-Norman Campus Oklahoma 265 1
#116 University of Oregon Oregon 1 1
#116 Brigham Young University-Provo Utah 129 5
#121 Arizona State University-Tempe Arizona 465 23
#121 University of Arizona Arizona 224 5
#121 University of Denver Colorado 115 7
#121 University of Central Florida Florida 202 9
#121 Loyola University Chicago Illinois 121 7
#121 University of Dayton Ohio 149 2
#121 University of South Carolina-Columbia South Carolina 316 3
#121 The University of Texas at Dallas Texas 144 4
#121 George Mason University Virginia 6 1
#133 Clark University Massachusetts 18 0
#133 Miami University-Oxford Ohio 353 5
#133 Thomas Jefferson University Pennsylvania 5 0
#137 University of Alabama at Birmingham Alabama 85 3
#137 St John's University (NY) New York 53 0
#137 Saint Joseph's University - Philadelphia Pennsylvania 78 1
#137 University of Scranton Pennsylvania 36 2
#137 University of Houston Texas 380 19
#137 James Madison University Virginia 141 0
#148 Mercer University Georgia 30 2
#148 University of Kansas Kansas 192 3
#148 University of Kentucky Kentucky 294 6
#148 University of Tulsa Oklahoma 9 1
#148 University of Rhode Island Rhode Island 121 2
#156 The University of Alabama Alabama 578 4
#156 Quinnipiac University Connecticut 80 2
#156 Kansas State University Kansas 168 2
#156 University of St Thomas (MN) Minnesota 118 2
#156 Seton Hall University New Jersey 117 3
#156 Oregon State University Oregon 122 5
#156 University of Portland Oregon 43 5
#156 Duquesne University Pennsylvania 84 2
#156 Virginia Commonwealth University Virginia 182 2
#169 Bradley University Illinois 26 0
#169 DePaul University Illinois 205 6
#169 Butler University Indiana 61 0
#169 Simmons University Massachusetts 7 3
#169 Michigan Technological University Michigan 12 3
#169 University of Nebraska-Lincoln Nebraska 159 3
#169 Touro College New York 39 3
#169 University of North Carolina at Charlotte North Carolina 246 3
#179 University of Louisville Kentucky 68 1
#179 University of Mississippi Mississippi 180 1
#179 University of Cincinnati-Main Campus Ohio 452 16
#179 University of Utah Utah 166 4
#179 Seattle University Washington 36 3
#186 California Lutheran University California 7 0
#186 University of Hawaii at Manoa Hawaii 182 7
#186 Wayne State University Michigan 142 1
#186 Texas Tech University Texas 329 1
#191 Samford University Alabama 61 4
#191 University of Arkansas Arkansas 508 4
#191 Florida Atlantic University Florida 314 13
#191 Georgia State University Georgia 317 21
#191 Drake University Iowa 34 2
#191 Adelphi University New York 26 6
#191 Hofstra University New York 70 4
#191 Oklahoma State University-Main Campus Oklahoma 387 1
#191 Washington State University Washington 242 6
#202 Sacred Heart University Connecticut 104 3
#202 Louisiana State University and Agricultural & Mechanical College Louisiana 228 3
#202 East Carolina University North Carolina 229 4
#202 Ohio University-Main Campus Ohio 209 2
#202 University of St. Thomas (TX) Texas 18 1
#208 University of Idaho Idaho 66 6
#208 Mississippi State University Mississippi 177 4
#208 University of North Carolina at Greensboro North Carolina 86 0
#208 Ohio Northern University Ohio 16 0
#208 Xavier University Ohio 96 2
#208 Belmont University Tennessee 38 0
#208 University of North Texas Texas 301 11
#219 Illinois State University Illinois 265 2
#219 University of Nevada-Reno Nevada 116 0
#219 North Carolina A&T State University North Carolina 69 0
#219 Gannon University Pennsylvania 9 3
#219 Robert Morris University Pennsylvania 77 7
#227 Ball State University Indiana 73 0
#227 University of Michigan-Dearborn Michigan 27 0
#227 University of North Dakota North Dakota 81 3
#227 University of Texas-San Antonio Texas 299 4
#227 West Virginia University West Virginia 144 1
#236 University of Colorado Denver Colorado 42 1
#236 Florida Institute of Technology Florida 10 0
#236 University of North Florida Florida 139 10
#236 Stetson University Florida 17 1
#236 University of Nevada--Las Vegas Nevada 152 2
#236 North Dakota State University-Main Campus North Dakota 60 0
#236 Kent State University at Kent Ohio 158 4
#236 Portland State University Oregon 144 6
#236 Chatham University Pennsylvania 5 0
#236 Slippery Rock University of Pennsylvania Pennsylvania 46 2
#236 University of Texas-Arlington Texas 229 5
#250 Nova Southeastern University Florida 59 11
#250 University of Massachusetts-Dartmouth Massachusetts 44 1
#250 New Mexico State University-Main Campus New Mexico 73 2
#250 Pace University-New York New York 39 5
#250 La Salle University Pennsylvania 46 3
#250 Lipscomb University Tennessee 23 2
#250 University of Texas-Rio Grande Valley Texas 101 4
#250 University of Wyoming Wyoming 53 3
#262 University of Alabama--Huntsville Alabama 31 0
#262 Aurora University Illinois 53 0
#262 University of Maine Maine 87 1
#262 Suffolk University Massachusetts 67 12
#262 Western New England University Massachusetts 15 0
#262 Andrews University Michigan 6 0
#262 Central Michigan University Michigan 84 0
#262 DeSales University Pennsylvania 23 0
#262 University of South Dakota South Dakota 36 1
#262 University of Texas--El Paso Texas 75 5
#276 Northern Arizona University Arizona 111 0
#276 Harding University Arkansas 17 2
#276 California Baptist University California 49 3
#276 Regis University Colorado 15 0
#276 University of New Haven Connecticut 19 3
#276 University of St. Francis Illinois 9 1
#276 Marian University (IN) Indiana 33 1
#276 Western Michigan University Michigan 89 4
#276 Bowling Green State University-Main Campus Ohio 77 1
#276 Widener University Pennsylvania 13 0
#288 University of Hartford Connecticut 36 1
#288 Southern Illinois University-Carbondale Illinois 41 1
#288 University of Indianapolis Indiana 15 2
#288 Wichita State University Kansas 51 0
#288 Arcadia University Pennsylvania 4 0
#288 University of Memphis Tennessee 107 1
#288 Texas State University Texas 342 2
#288 Utah State University Utah 131 1
#288 University of Wisconsin--Milwaukee Wisconsin 191 4
#299 Southern Connecticut State University Connecticut 64 0
#299 Boise State University Idaho 130 0
#299 Saint Mary's University of Minnesota Minnesota 5 0
#299 University of Nebraska--Omaha Nebraska 95 5
#299 University of Toledo Ohio 154 25
#299 Tennessee Technological University Tennessee 51 0
#299 Concordia University Wisconsin Wisconsin 27 1
#308 Northern Illinois University Illinois 82 1
#308 Oakland University Michigan 79 1
#308 University of Southern Mississippi Mississippi 52 0
#308 Maryville University of Saint Louis Missouri 19 0
#308 Wilkes University Pennsylvania 16 1
#308 Abilene Christian University Texas 25 2
#308 University of the Incarnate Word Texas 19 1
#317 Morgan State University Maryland 28 2
#317 Ferris State University Michigan 39 0
#317 Kean University New Jersey 71 5
#317 University of Mary North Dakota 10 2
#317 Indiana University of Pennsylvania-Main Campus Pennsylvania 64 1
#317 Prairie View A&M University Texas 57 0
#317 Marshall University West Virginia 1 0
#328 Georgia Southern University Georgia 201 1
#328 East Tennessee State University Tennessee 100 1
#328 Old Dominion University Virginia 87 0
#332 University of South Alabama Alabama 40 1
#332 Jacksonville University Florida 8 0
#332 Point Park University Pennsylvania 7 0
#332 Texas A&M University--Kingsville Texas 12 2
#332 Texas Woman's University Texas 40 0
#332 University of Lynchburg Virginia 6 0
#342 Mississippi College Mississippi 16 2
#342 Missouri State University Missouri 157 3
#342 Daemen University New York 9 0
#342 Campbell University North Carolina 17 0
#342 University of Akron Ohio 48 1
#342 Cleveland State University Ohio 43 0
#342 University of Texas--Tyler Texas 51 3
#342 Kennesaw State University Georgia 325 5
#353 Jacksonville State University Alabama 58 3
#353 Arkansas State University Arkansas 30 4
#353 University of West Georgia Georgia 82 0
#353 University of Louisiana--Lafayette Louisiana 59 1
#353 University of Michigan--Flint Michigan 29 0
#353 Plymouth State University New Hampshire 54 1
#353 Youngstown State University Ohio 39 2
#353 Trevecca Nazarene University Tennessee 11 1
#353 University of Houston--Clear Lake Texas 40 1
#353 University of Puerto Rico-Rio Piedras Puerto Rico 65 0
#353 Pennsylvania Western University Pennsylvania 24 0
#365 University of Central Arkansas Arkansas 58 2
#365 Indiana State University Indiana 39 3
#365 University of Louisiana--Monroe Louisiana 10 0
#365 Jackson State University Mississippi 18 0
#365 The University of Montana Montana 44 0
#365 Liberty University Virginia 40 0
#365 Eastern Washington University Washington 50 0
#376 University of Arkansas--Little Rock Arkansas 14 1
#376 University of Bridgeport Connecticut 1 0
#376 Concordia University-Saint Paul Minnesota 19 1
#382 Grand Canyon University Arizona 423 12
#382 Post University Connecticut 56 6
#382 Wilmington University Delaware 32 0
#382 Palm Beach Atlantic University Florida 28 1
#382 Saint Leo University Florida 41 9
#382 Southeastern University Florida 22 1
#382 Columbus State University Georgia 28 0
#382 Valdosta State University Georgia 45 0
#382 Idaho State University Idaho 28 0
#382 Concordia University-Chicago Illinois 8 0
#382 National Louis University Illinois 8 0
#382 Roosevelt University Illinois 18 5
#382 University of New Orleans Louisiana 31 1
#382 Southern University and A&M College Louisiana 13 0
#382 University of Southern Maine Maine 38 1
#382 Wright State University-Main Campus Ohio 36 2
#382 Northeastern State University Oklahoma 35 1
#382 Angelo State University Texas 44 5
#382 Texas A&M University--Corpus Christi Texas 61 0
#382 Dallas Baptist University Texas 40 2
#382 East Texas A&M University Texas 25 0
#382 Houston Christian University Texas 17 0
#382 Lamar University Texas 38 0
#382 Tarleton State University Texas 106 0
#382 Texas Southern University Texas 52 0
#382 Texas Wesleyan University Texas 19 5
#382 Regent University Virginia 1 0
#382 Pontifical Catholic University of Puerto Rico-Ponce Puerto Rico 6 0
#382 Inter American University of Puerto Rico, Metropolitan Campus Puerto Rico 12 0
#382 Universidad Ana G. Mendez-Gurabo Campus Puerto Rico 25 0
LAC #29 Bucknell University Pennsylvania 41 2
LAC #38 Trinity University Texas 29 1
LAC #47 Hillsdale College Michigan 6 0
LAC #72 Saint Anselm College New Hampshire 25 1
LAC #74 Principia College Illinois 1 0
LAC #78 Saint Mary's College Indiana 10 0
LAC #81 Wheaton College (MA) Massachusetts 3 0
LAC #85 Stonehill College Massachusetts 65 3
LAC #85 Drew University New Jersey 13 1
LAC #85 Susquehanna University Pennsylvania 30 0
LAC #91 Augustana College Illinois 28 6
LAC #91 Juniata College Pennsylvania 4 0
LAC #100 SUNY College at Geneseo New York 10 0
LAC #111 Saint Vincent College Pennsylvania 11 0
LAC #111 Whitworth University Washington 10 2
LAC #119 Albion College Michigan 12 0
LAC #119 Meredith College North Carolina 14 1
LAC #125 Emmanuel College Massachusetts 23 0
LAC #132 Eckerd College Florida 13 2
LAC #132 Saint Norbert College Wisconsin 23 0
LAC #146 Gordon College Massachusetts 6 0
LAC #146 Claflin University South Carolina 8 0
LAC #154 SUNY Old Westbury New York 18 1
LAC #160 Wittenberg University Ohio 15 0
LAC #166 Fort Valley State University Georgia 10 0
LAC #172 Brigham Young University-Idaho Idaho 139 5
LAC #172 University of Wisconsin-Green Bay Wisconsin 64 0
LAC #177 Grambling State University Louisiana 16 0
LAC #180 Alabama State University Alabama 8 1
LAC #181 Bethany College West Virginia 5 0
LAC #184 Fort Lewis College Colorado 7 0
LAC #184 Young Harris College Georgia 12 0
LAC #184 Harris-Stowe State University Missouri 2 1
LAC #184 Utah Tech University Utah 52 2
— Western Governors University Utah 662 0
— Southern New Hampshire University New Hampshire 654 1
— The University of Tampa Florida 267 9
— Grand Valley State University Michigan 242 4
— Full Sail University Florida 225 0
— Appalachian State University North Carolina 211 0
— University of Wisconsin-Whitewater Wisconsin 179 0
— Coastal Carolina University South Carolina 177 6
— University of Wisconsin--La Crosse Wisconsin 167 1
— Colorado State University Global Colorado 145 7
— University of Wisconsin-Eau Claire Wisconsin 130 1
— Minnesota State University-Mankato Minnesota 127 2
— University of Maryland Global Campus Maryland 120 2
— Providence College Rhode Island 120 1
— College of Charleston South Carolina 119 0
— Georgia College & State University Georgia 111 0
— University of Tennessee--Chattanooga Tennessee 111 1
— Western Kentucky University Kentucky 110 1
— Bentley University Massachusetts 110 11
— Bryant University Rhode Island 109 6
— Fort Hays State University Kansas 105 0
— Utah Valley University Utah 105 1
— University of North Georgia Georgia 103 1
— Western Washington University Washington 98 0
— Florida Gulf Coast University Florida 97 0
— University of Houston-Downtown Texas 95 3
— Middle Tennessee State University Tennessee 89 0
— CUNY Bernard M Baruch College New York 87 25
— Sam Houston State University Texas 83 0
— Western Carolina University North Carolina 82 3

Purple: international students are 25% or more of the school's graduates.

Related jobs and pay

OccupationUS employmentMean hourly wageMean annual wage
Market Research Analysts and Marketing Specialists 899,580 $43.03 $89,490
Sales Managers 637,080 $79.02 $164,350
Marketing Managers 395,240 $85.47 $177,770
Fundraisers 111,040 $37.12 $77,200
Business Teachers, Postsecondary 82,150 — $114,720
Fundraising Managers 38,810 $67.32 $140,020
Advertising and Promotions Managers 21,470 $74.18 $154,280

Source: Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.

Graduate counts: IPEDS Completions, US Department of Education, 2002–2025. Rankings: 2027 U.S. News.